You can do all the pricing research in the world before you open the doors to your business but that doesn’t guarantee you’ll make money. Of course, there’s marketing involved and there’s also learning time management so you have enough time in your day to see clients. Those two things denitely have an impact on your earning potential. But one of the most common reasons why entrepreneurs don’t earn what they should is due to their mindset.
Entrepreneurs are not less knowledgeable or less skilled as their corporate counterparts; the problem stems for their mindset and how they really feel about money. Plus, we generally don’t think about mindset when it comes to earning money. We run on adrenaline and excitement to open our doors and think that will carry us through for years to come.