One of the easiest ways to interact with your audience and to grow your following is on Social Media. Unfortunately, the process can sometimes be a tedious and overwhelming process. However, if you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Facebook Ads are relatively easy to create, but you'll need to know a few things before you get started. To get started, you can create ads by going into the the Ad Manager. You’ll need to have a good understanding of who your target market (demographics) as well as how much you want to spend and how long you want the ad to run. But first, Facebook wants you to identify your ad objective and you have about 12 options to choose from.
Once you understand this, you need to set up the ad. If you have more than one business Facebook Page, you need to choose the one you want to promote and then select the demographics. If you look at the gauge in the right margin, you’ll see a Potential Reach number that probably is in the millions. Who wouldn’t want millions of new leads, right? Don’t be fooled. Of those millions of names, how many would actually be QUALIFIED leads? Do you think you’ll make many sales from a million names if they can’t afford your products? Again, having a clear understanding of your target market demographics will whittle down the potential numbers allowing you to more accurately match your market’s qualifying traits.
How to Target Fans of OTHER Facebook Pages
Yes, this is really a thing! And no, you’re not stealing audience members from other brands; you’re merely introducing yourself to those followers in hopes of winning them over to your brand.
After you enter your own demographic information, click on the Interests field and start to enter the name of the Facebook Page you want to target. If the page has enough fans, it will likely show up in the drop-down box as a match. However, if a match doesn’t come up as you type in a page name, it’s not available to be targeted.
When it comes to setting a budget, you can start as low as $1 per day but just remember, you get what you pay for. Smaller budgets will reach fewer people; running an ad for fewer days will also reach fewer people. Therefore, you must determine how much you can realistically afford for your campaign and then decide how many days the ad should run.
Tips to Designing an Effective Facebook Ad
We all know that Facebook has many, many rules about everything on their platform and how to design an ad is no exception. Your ad should have a pleasing photograph but you are limited to how much text you have as an overlay. Their magic number is less than 20% text on your actual graphic because they say these ads perform better. This 20% rule does NOT include the body text of your ad (which appears above your graphic). Exceptions to the 20% rule are book covers, album covers, etc. which already have text printed on them.
Always be sure you have the rights to use the photo! And if your image was professionally done by a photographer, I would recommend giving credit to them. Your best bet is to use your own photo or a stock image that you have purchased. Grabbing images from Google Images could potentially be copyright infringement.
Creating a Facebook Ad campaign could very well be a worthwhile investment, especially if you’re looking to collect new leads or sell your newest product. Be clear on who your market is and simply follow the steps as Facebook has laid them out. Once your ad is running, log in to your Ad Manager to analyze the performance results.
And if you're familiar with Facebook, you know that it is always evolving to make the process easier and user friendly. So, visit Facebook for Business if you'd like to get more information about how to create Facebook Ads.